WHAT'SSLOWING YOUDOWN?

We scope most builds at 4–12 weeks. A focused workflow automation is usually 3–4 weeks; a custom LLM integration with RAG runs closer to 8–12; a web or mobile product depends entirely on surface area. You get a precise timeline in writing before any work starts.

We're model-agnostic. OpenAI, Anthropic, Google Gemini, Meta Llama, or open-source where it makes sense. We pick the right tool for the job, not the one we're most familiar with — and we build so the model can be swapped later, because it will be.

Then we tell you on the first call, before anyone has spent money. Plenty of problems that look like AI problems are actually a broken process, a missing integration, or a reporting gap — cheaper and faster to fix. We'd rather lose the project than sell you something that won't hold up.

Every project is covered by an NDA from day one. We can work with on-premise, private cloud, or air-gapped systems where required, so sensitive data never leaves your infrastructure. We're experienced with the Australian Privacy Act and GDPR.

Every engagement includes documentation and a handover so your team can run and extend the system without us. If you'd rather we stayed close, we offer ongoing support for monitoring, iteration, and new features — but it's optional, never a condition of the build.

Technical fixes — crawlability, Core Web Vitals, schema — can move things within weeks because you're removing what's holding the site back. Ranking for competitive commercial terms is a 4–6 month exercise, and anyone promising faster is either targeting terms nobody searches or doing something you'll regret. We report on leading indicators monthly so you're not waiting six months to find out whether it's working.

Increasingly your buyers ask ChatGPT, Claude, or Perplexity for a recommendation instead of scrolling a results page. Answer engine optimisation is the work that gets your business cited in those answers — structured data, clear entity definitions, and content that directly answers the question someone actually asked. If your customers research before they buy, it matters now, not later.

Yes, and plenty of our Grow work is exactly that — an existing site or product that works fine but isn't being found. You don't need to have built anything with us. We'll audit what you have and tell you honestly whether the problem is visibility or something upstream of it.

A written report in your inbox each month — no dashboard to log into or learn. It covers the metrics we agreed at the start rather than whichever ones happen to look good that month: rankings and traffic where relevant, but the number that matters is qualified enquiries. If a channel isn't working we'll say so and recommend stopping it, including when that means less work for us.

Either. We can produce the content ourselves, edit and optimise what your team writes, or set up the CMS and process so publishing stops being a bottleneck. Most clients start with us writing while we learn the voice, then shift to a mix.